Hnybr
 

strategist. writer. editor.

Brianna davidson

I'm a strategist, copywriter, and copy editor with a strong foundation in digital marketing and content strategy. 

 

What I Do (And My Approach)

Strategy

Strategy begins and ends with listening. I like to get a ruthlessly full picture before making hard and fast decisions - this includes research, interviews, and team collaborations so that I know no key voices are going unheard.

Writing

If it works, it works. My college thesis advisor said that to me once and I've never forgotten it. That's why, though I'm still a grammar stickler at heart, I am much more interested in the way real people write, speak, and read. 

Editing

This is where I really let loose - I dearly love editing. When it comes to editing the work of others, my approach is twofold: identify and educate. I'm a strong believer in constructive criticism, which involves more than just the dreaded red pen.

Digital Marketing

Digital Marketing is so much fun because it changes on the daily - there's always a new challenge. By using a voice that disrupts The Scroll, my approach to DM is very human, very tailored, and very data-driven. 

 

Portfolio

Lean and mean, these are examples of my work that a) I love and b) aren't protected by NDAs.

Pictured: Me at Wolfe's Neck State Park in January. I give the park a 10/10 for being very beautiful, but would not recommend going when it's -20F with windchill.

Pictured: Me at Wolfe's Neck State Park in January. I give the park a 10/10 for being very beautiful, but would not recommend going when it's -20F with windchill.

Who I Am

"An astrological nightmare"

What do you need to know about me? I'm introverted, but love working with teams of people. I hate mushrooms. I've been deemed an "astrological nightmare" because I'm a Capricorn sun + Gemini moon. My Meyers-Briggs type is INFP, which generally means I'm super empathetic, I'm big on resolving conflict, and when I'm passionate about something, nothing gets in my way.

Furthermore, I enjoy spending time with friends/family, will travel for Kpop, spoil my two cats rotten, and love those rest stop breaks you take on roadtrips when everyone pretends like Burger King is the finest of cuisines.

 

Education

University of Southern Maine

BA in English, Minor in Creative Writing
Graduated May 2013

Experience

strategist @ Anchour - 2.5 years

I started at Anchour as a design intern and finished as a strategist. My experience here ranged from large scale business strategy projects to day-to-day digital production, and I enjoyed every minute.

Administrative Assistant @ Pathway Vineyard - 5.75 Years

Pathway is where I learned how to work with a large team, manage multiple schedules, plan and produce events, and more. I have a solid organizational foundation thanks to my time here.